EXPERTISE: The coach has knowledge, skills and expertise, and she uses them to increase
the clients level of effectiveness in several domains:
the clients ability to make productive decisions;
the clients capacity to set goals that are both far-reaching and manageable;
the clients readiness and willingness to go beyond the comfort zone in accomplishing
As a result, an expansion of productivity and fulfillment is made possible in the area
of focus (career, personal, transition, etc.).
STRUCTURE: While working with a coach, clients are more likely to take ground-breaking
action, to think bigger and to stay focused on taking the follow-up steps necessary to achieve
their goals. This is so because the coach brings both unflagging motivation and enhanced
accountability into the picture.
TEAMWORK: A client and coach who work together become a team which focusses on the clients
desires, values and goals. Consequently, clients are less likely to be stopped by either external
obstacles or self-limitations of any kind.
COLLABORATIVE EFFORT: This is the essence of coaching. This collaborative effort augments
the clients talents and motivation. It also provides support and encouragement at times when, if
left to their own devices, the clients would get discouraged, procrastinate, take partial action,
or even give up altogether.
When is Coaching Most Useful?
Coaching is always useful. This is the reason that successful athletes, performers and artists
consistently work with coaches to raise their levels of achievement. However, coaching is
significantly more crucial when you identify one of the following:
You see, in a specific area of your life, a gap between what your goals and abilities lead you
to expect and the actual level of accomplishment and satisfaction.
You sense that you have reached a plateau, or you feel stuck at a certain level and need
support in moving to a new level.
You are facing a life/career/personal Transition of some kind. (Caution: happy
transitions such as marriage are as challenging as the unhappy ones).
To really benefit from coaching, the person being coached ought to have some degree of interest in
changing The Way I Always Do It; in examining ways to learn from mistakes or failures; in taking
the next step in one's personal or professional life trying out new and possibly uncomfortable
approaches; in sticking with it long enough to see the effects of what has been learned and